08:30 - 09:00

Breakfast Briefing | Topo a new company in the making for 40 years

  • Topo Athletic is a new running shoe company…  that’s been in the making for nearly 40 years
  • The natural running movement, how it started and why
  • Topo Athletic charting its own path, focused on the experience
  • Q & A from the audience

Tony Post
Topo Athletic
09:00 - 09:15

NRC | Opening Remarks | Welcome

Welcome to the inaugural National Running Conference, a chance to meet great minds, unite and connect together.

Why face to face, unity, trust, knowledge sharing, consistent delivery and relationships are key.

Meeting the team and mapping out the day ahead.

Rebecca Richardson
Breathe Unity
09:15 - 09:45

Community | Running Together | parkrun

  • The importance of running, running community, communication and support
  • The biggest global gifted running community | parkrun
  • Managing a global phenomenon
  • Sharing UK and global running market insights
  • A sustainable model and the future

Nick Pearson
parkrun Global Ltd
09:45 - 10:15

Technology | The Social Network for Athletes | Strava

  • Strava | The social network for athletes
  • Running statistics from the 2018 “Year in Sport” report
  • The Strava member of 2019 vs 2009
  • The impact of running on happiness
  • How running brands and event organisers are using Strava
  • What does the future look like

Gareth Mills
Strava
10:15 - 10:45

Organisations | Making A Difference | Sport England #ThisGirlCan

  • Using the power of sport and activity to make a difference to people’s lives
  • Engaging audiences into active campaigns
  • Managing multiple stakeholder objectives
  • Recording the right data to evaluate success
  • Future campaigns and how you can be involved

Kate Dale
Sport England
10:45 - 11:15

Coffee & Face to Face Networking

11:15 - 11:45

Sports Retail | Global Retailing | Intersport

  • Snapshot of retail and runner market insight
  • Expert advice and knowledge, standing out from the crowd and creating consumer choice
  • Growing a trusted brand
  • How to ‘build the tribe’ and retaining customers
  • Delivering and exceeding expectations for customers
  • Developing a triangle partnership between retailers, brands and events

Neil Venables
Intersport UK & Ireland Group
11:45 - 12:15

Panel Session | The Future of Running | Runner's World

  • Projected consumer spending and its impact on the running market
  • Consumer mindset, what is expected of us all
  • Global trends and impact of new market entrants
  • Running in 25 years’ time, the changes
  • Virtual and Augmented Reality impact
  • Brexit and the implications
  • Blockchain and cryptocurrency
  • Technology and application
  • What’s next, predictions of the future world of running
  • To the floor, audience asks

A panel discussion featuring some of the leading experts and authorities in the world of running, hosted by a very recognisable industry leader.

Andy Dixon
Hearst
(Chair)
John Stewart
Adidas
Scott Cain
RunFriendly
Sim Benson
Kieran Alger
Man v Miles
12:15 - 13:45

Lunch and Face to Face Networking

13:45 - 14:15

Brand | Building And Maintaining A Global Brand | ASICS

  • Understanding the ‘why’ behind the ‘what’ and the ‘how’
  • Developing a point of difference
  • Product and technology development
  • Communicating effectively to grass roots runners, athletes, influencers and communities
  • Supporting emerging communities and nurturing talent
  • Relationship with consumers, retail and events
  • What the future looks like

Alistair Cameron
ASICS
14:15 - 14:45

Technology | Game Changer | Polar

  • Spotlight on leading technology that is changing the running market
  • Changing the face of running
  • Science and investment behind R&D
  • Application into everyday function and use
  • Future developments and expectations of the market
  • Q & A from the audience

Tom Craggs
Polar
Kirsty MacKay
Polar
14:45 - 15:15

Coffee & Face to Face Networking

15:15 - 15:45

Events | Creating And Delivering Showcase Events To The World | Limelight Sports

  • How the mass participation market has grown and evolved
  • Increasing audience expectations and the importance of the event brand
  • Delivering campaigns and experiences to attract new commercial partners
  • The importance of creativity, insight and innovation
  • Where next – the future of events

James Robinson
Limelight Sports
15:45 - 16:15

Panel Session | Emerging Payments | Now and The Future

  • Payment systems now and the future
  • Key benefits of the cashless economy
  • Frictionless payments and opportunities for sport businesses
  • Innovation technology that will shape the way your customers pay
  • Expert panel discussion
  • Audience Q&A

Tony Craddock
Emerging Payments Association
(Chair)
Paul Roberts
McLEAR
Katy Lawrie
Thomas Cook Money
Jason Dean
tappit
16:15 - 17:00

Charity | Fundraising Relationships | Dementia Revolution

With Dementia Revolution, Alzheimer’s Society and Alzheimer’s Research:

  • Why we came together
  • What the Dementia Revolution is – objectives, brand
  • How bringing charities together can harness expertise
  • How we’ve created a unique experience for our runners
  • Key activation ideas working with a range of partners

Kat Cox
Alzheimer’s Society
Nina Ziaullah
Alzheimer's Society
Lucy Squance
Alzheimer's Research UK
17:00 - 17:15

Thank you

NRC team closing speech and huge thanks to all

Save the date for 2020