The organisers of The National Running Conference in partnership with Running Imp have confirmed that the CEO EMEA of global sports and lifestyle brand ASICS, Alistair Cameron, will be speaking at the event on Friday 18th January 2019 at Birmingham’s NEC.

Mr Cameron will be running the 13:45-14:15 session on the day, titled ‘Brand: Building and Maintaining a Global Brand’. Within this session he will be discussing key points including product and technology development, effective communication, supporting emerging communities, relationships with consumers and what the future holds.

Experienced British executive Alistair Cameron joined ASICS in 2009 following a successful international career spanning brands including Speedo, New Balance and Clarks. With ASICS the market leader in performance, Cameron’s mission was to strengthen the brand’s performance and lifestyle offering and deliver ambitious growth targets in the EMEA region.

Under his leadership ASICS has undergone rapid growth, doubling sales in the region between 2010 – 2015, and he has overseen a cross-business transformation plan in 2018 to strengthen the organisation and deliver sustainable growth for the future. Cameron is a keen runner and a strong believer in ASICS’ founding philosophy of ‘Sound Mind, Sound Body’. His drive is to inspire the world to move by offering ASICS’ superior products and services based on human-centric science and innovation.

It is of great credit to The National Running Conference in partnership with Running Imp to have secured such a high-profile and relevant speaker, and it will come as welcome news to the many key leaders and business influencers expected to attend the event in the new year. The industry-leading B2B conference, the first of its kind, has been purposely designed to gather everyone within the sector for one day to network, share knowledge and keep driving the UK’s running market forwards.

The event will welcome a mix of brands, retailers, race directors, official bodies, sports businesses, sports services and community sectors, each of whom will be bringing their insights and experience to look at the future, learn how to prepare for it and agree how best to deliver to their audiences. Attendees will be able to connect with each other whilst benefiting from an engaging agenda of hot topics, making this a must-attend event for anyone within the running industry.

Already confirmed as speakers for The National Running Conference in partnership with Running Imp are Nick Pearson, CEO of parkrun Global Ltd, Neil Venables, General Manager of Intersport UK & Ireland and Kate Dale, Strategic Lead for Campaigns at Sport England. International announcer, broadcaster and presenter Kris Temple has been confirmed as event host.

The National Running Conference in partnership with Running Imp is a collaboration between Rebecca Richardson, MD and Founder of Breathe Unity, Joe Williams, MD and Founder of UKRunChat, Mike Seaman, MD and co-Founder of The National Running Show and Darren Pinder, Marketing Director and co-Founder of The National Running Show.

Rebecca Richardson, Director of The National Running Conference, commented:We are delighted to welcome Alistair Cameron as a speaker at The National Running Conference. Alistair has enormous experience within the running industry and his career with ASICS, a true world leader in performance, makes him the perfect person to lead our session on building a global brand. His knowledge and insights will be of great benefit to all those attending the event and we are very much looking forward to hosting everyone together under one roof to unite, network and drive the UK’s running market forwards together.”

Anyone wishing to purchase a ticket for The National Running Conference 2019 can go straight to nationalrunningconference.com. Super early bird tickets cost £250 per person including networking, access to all the talks and lunch.

The National Running Conference in partnership with Running Imp takes place at Birmingham’s NEC on Friday 18th January 2019. The National Running Show takes place at the same venue on Saturday 19th and Sunday 20th January 2019.